Nielsen Marketing Research

Nielsen is a global leader in audience measurement, data, and analytics, providing a comprehensive understanding of consumer behavior across media and retail channels. Within the healthcare and life sciences industries, the company offers specialized market research services that track the sales and performance of over-the-counter (OTC) medications, health supplements, and personal care products. These insights enable pharmaceutical companies to optimize their marketing strategies, analyze competitive market shares, and understand consumer purchasing journeys. In 2022, the media-focused portion of the company was taken private by a consortium led by Elliott Investment Management and Brookfield Business Partners, while the retail-focused marketing research division now operates as NielsenIQ (NIQ).