Nom Nom

Nom Nom is a pet health and pet nutrition company focused on fresh, personalized meals, treats, and supplements for dogs and cats. The company develops vet-formulated, portion-personalized diets and delivers them directly to consumers, positioning its offering around preventive health, digestibility, and nutrition science rather than traditional therapeutics. Nom Nom also conducts feeding studies and publishes research to support its products, and it operates its own food preparation and packaging capabilities in Nashville, Tennessee. Founded in 2014 and later acquired by Mars in January 2022, the brand operates within Mars Petcare's Royal Canin division while maintaining its own brand identity. For a healthcare-oriented analyst, Nom Nom is best understood as a commercial-stage pet health and nutrition business rather than a biotech or pharmaceutical developer.