Company intelligence / Profile preview

NOP

New York, New York, United States

Ownership: Private
Development stage: Other

Overview

NOP World Health was a prominent global provider of primary market research and consulting services specifically tailored for the pharmaceutical and healthcare industries. The company specialized in delivering insights into market opportunities, brand strategy, and marketing effectiveness for major pharmaceutical clients. It operated through several specialized units, including Market Measures/Cozint and Strategic Marketing Corporation. In 2005, NOP World Health was acquired by the GfK Group, which subsequently integrated its operations into GfK U.S. HealthCare and GfK Custom Research North America.

Industry: Consulting

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