Northwest Natural Products

Northwest Natural Products is a pioneer in the dietary supplement industry, specifically credited with creating and popularizing the gummy vitamin category. Founded in 1985 and based in Vancouver, Washington, the company developed the highly successful Vitafusion and L'il Critters brands, which transformed how vitamins are consumed by both children and adults. The company's core expertise lies in its proprietary gummy delivery technology, which ensures nutritional stability and potency in a palatable format. In 2012, the company was acquired by Church & Dwight for approximately $650 million, significantly expanding the parent company's footprint in the health and wellness sector. Today, Northwest Natural Products continues to lead the market in gummy-based vitamins, minerals, and supplements through extensive retail distribution channels.