Company intelligence / Profile preview

NovaTaste

Salzburg, Salzburg, Austria

Ownership: Private
Employees: ~1800
Development stage: Other

Overview

NovaTaste is a global leader in the savory taste industry, providing a comprehensive range of taste, texture, and functional solutions for the food industry. Formed in 2023 following the acquisition of IFF's Savory Solutions business by PAI Partners, the company integrates well-known heritage brands such as WIBERG, Gewürzmüller, and Red Arrow. NovaTaste specializes in developing customized seasonings, spices, and functional ingredients that enhance the flavor profiles and shelf-life of meat, fish, plant-based, and snack products. With a strong focus on research and development, the company serves food manufacturers and butchers globally through its extensive manufacturing and application center network.

Industry: Food & Nutrition

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