Novella Innovative Technology

Novella is an Israeli biotechnology company that utilizes proprietary plant cell culture technology to produce high-value plant-derived ingredients for the nutraceutical, cosmetic, and pharmaceutical industries. By cultivating specific plant tissues in controlled bioreactors, the company bypasses the limitations of traditional agriculture, ensuring a consistent, sustainable, and contaminant-free supply of active compounds. Their platform focuses on optimizing the production of secondary metabolites, such as antioxidants and vitamins, to provide potent solutions for various health and wellness applications. Novella's approach significantly reduces the environmental footprint of ingredient production while maintaining high purity and efficacy. The company is currently developing a portfolio of plant-based products, including nutrient-dense extracts from kale and other high-value botanicals.