NuFACE

NuFACE is a private U.S. beauty-tech and medical aesthetics company best known for FDA-cleared at-home microcurrent facial toning devices and companion skincare products. Founded by aesthetician Carol Cole and her daughters, the company commercialized professional-style microcurrent technology for consumer use and markets products such as the NuFACE Trinity and NuFACE Mini. Its business centers on non-invasive facial lifting, toning, contouring, and skincare routines supported by conductive gels, serums, masks, and a connected mobile app. Although it is not a drug-development biotech company, it is healthcare-adjacent through regulated aesthetic devices and clinically positioned wellness products. The company appears to operate as an active private business headquartered in Vista, California.