Nugenix

Nugenix is a leading consumer health brand specializing in men's vitality and performance supplements, most notably recognized for its testosterone-boosting formulations. Originally developed by Direct Digital (now Adaptive Health), the brand focuses on utilizing clinically researched ingredients like Testofen to address age-related declines in male health. Its product portfolio includes solutions for free testosterone support, prostate health, sexual wellness, and multivitamins. Nugenix operates primarily in the nutraceutical space, distributing products through major retailers like GNC and direct-to-consumer channels. The brand is currently a subsidiary of Adaptive Health, which was acquired by The Bountiful Company and subsequently became part of Nestlé Health Science.