Nupo

Nupo is a Danish clinical nutrition company specializing in weight management and Very Low Calorie Diet (VLCD) solutions. Founded in 1981 based on clinical research conducted at Hvidovre Hospital, the company provides a range of scientifically-documented meal replacements, including shakes, soups, and bars. Its products are designed to facilitate safe and effective weight loss by providing essential nutrients while significantly reducing caloric intake. Nupo operates primarily in the Nordic markets and has expanded its reach across Europe through retail partnerships and a strong e-commerce presence. In 2021, the company was acquired by the Swedish food-tech group Humble Group, supporting its continued international growth.