NURVV

NURVV was a UK-based digital health and sports wearable company that developed smart insoles and companion software for runners. Its flagship product, NURVV Run, used embedded pressure sensors and GPS-connected pods to measure biomechanics such as footstrike, pronation, cadence, balance, and step length, then delivered real-time coaching and post-run analytics. The company positioned its offering at the intersection of consumer wearables, digital health, and performance optimization, with a focus on reducing injury risk and improving running efficiency. NURVV launched commercially around 2020 and raised venture funding, but its UK entities later entered liquidation in 2023. The business does not appear to have an active drug-development pipeline and is better characterized as a wearable digital health/device company than a biotech or pharma company.