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NutraBlast is a consumer health and wellness company that specializes in feminine hygiene and intimate care products. The company is widely recognized for its flagship product, Boric Life, which utilizes boric acid to help maintain vaginal pH balance and manage symptoms of bacterial vaginosis and yeast infections. NutraBlast's product portfolio also includes probiotics, feminine washes, and specialized supplements designed to support overall women's health. Founded in 2016, the brand quickly became a top-selling entity on major e-commerce platforms like Amazon. In 2021, NutraBlast was acquired by Heyday, a platform dedicated to scaling digital-first consumer brands. The company continues to operate as a commercial-stage provider of over-the-counter wellness solutions.
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