Company intelligence / Profile preview

Nutrabolt

Austin, Texas, United States
Ownership
Private
Development stage
Other
01

Overview

Nutrabolt is a global active health and wellness company specializing in sports nutrition and performance energy products. The company operates primarily in the consumer health and wellness market rather than pharmaceutical/biotech. Major brands include C4 (one of the fastest-growing energy drink brands in the United States and #1 selling global pre-workout brand), XTEND (America's #1 BCAA brand), and Cellucor (award-winning sports nutrition brand). Products are distributed through company-owned DTC platforms, Amazon, third-party marketplaces, and major retailers including Walmart, Target, 7-Eleven, Walgreens, Kroger, H-E-B, Wawa, Publix, GNC, and the Vitamin Shoppe. The company is on pace to exceed $1 billion in annual revenue on a consolidated basis as of 2025. Nutrabolt acquired Scivation in 2017, adding the XTEND brand to its portfolio. In 2022, the company committed to Pledge 1% for social impact. Recognized as one of the 100 Best Companies to Work For and Great Place to Work certified.

Industry
Food & Nutrition
02

Partnerships

Bloom Nutrition (Strategic Investment): Expanded investment in September 2025 following initial 20% stake acquired in January 2024 for $90 million; collaborated on Bloom Sparkling Energy launchKeurig Dr Pepper (Minority Investment): KDP made minority investment in Nutrabolt in 2023 and continues to support Bloom's retail strategyMars Wrigley (Collaboration): Partnership for flavor innovation established in 2021WWE (Brand Partnership): Launched custom C4 Ultimate line in 2023Austin FC (Sports Partnership): First professional sports partnership in 2021Kevin Hart (Brand Ambassador): Strategic brand ambassador since 2021

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