Odwalla

Odwalla was an American food and beverage company that specialized in premium fruit juices, smoothies, and nutritional food bars. Founded in 1980 in Santa Cruz, California, the company became a pioneer in the natural health beverage market, known for its 'soil to soul' philosophy and unpasteurized products. Following a high-profile E. coli outbreak in 1996, the company transitioned to flash pasteurization to ensure product safety while maintaining nutritional integrity. Odwalla was acquired by The Coca-Cola Company in 2001 for approximately $181 million and operated as a subsidiary within the Minute Maid division. In July 2020, Coca-Cola announced the discontinuation of the Odwalla brand as part of a broader effort to streamline its product portfolio and focus on more scalable brands.