Olson Zaltman Associates

Olson Zaltman is a specialized marketing research and consulting firm that leverages cognitive neuroscience and linguistic analysis to uncover deep consumer insights. The company is globally recognized for its proprietary Zaltman Metaphor Elicitation Technique (ZMET), a patented tool used to identify the subconscious "deep metaphors" that drive human behavior and decision-making. Within the healthcare and life sciences sectors, Olson Zaltman works extensively with major pharmaceutical companies to map complex patient journeys and understand the underlying emotional drivers of physician prescribing habits. Their insights are used to refine brand positioning, improve patient adherence, and develop more effective communication strategies for complex therapeutic areas.