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Oova has developed and commercialized an at-home diagnostic platform that quantitatively measures key fertility hormones—luteinizing hormone, E3G, and PdG—using urine samples. The results are interpreted via a smartphone app using AI to provide daily insights into ovulation and fertility status. The product is available for consumer use and is positioned as more accurate than traditional ovulation prediction kits due to its quantitative approach and ability to track multiple hormones over time.
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