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Open Options is a private strategy consulting firm based in Waterloo, Ontario, that applies proprietary game theory software and structured executive workshops to help clients navigate complex multi-stakeholder business decisions. The firm serves multiple sectors, including pharma and healthcare, but it is not a biotech, pharmaceutical, or healthcare operating company. Its offerings center on scenario modeling, strategic decision support, negotiation strategy, market access and commercial planning, and action-plan development for management teams. Open Options describes itself as a long-standing specialist in applying game theory to real-world corporate strategy problems and has operated since 1996.
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