Openfit

Openfit was a digital fitness and wellness platform that provided users with access to live and on-demand structured workout programs, nutrition tracking, and wellness content. Launched in 2018 by the founders of Beachbody, the company aimed to provide a boutique fitness experience through a mobile app and web interface. The platform featured a variety of modalities including HIIT, yoga, and strength training, often paired with nutritional supplements like Ladder. In 2022, Openfit was fully integrated into the BODi (Beachbody on Demand Interactive) platform as part of a corporate consolidation strategy to streamline the parent company's digital offerings.