Opinion Way

OpinionWay is a prominent French market research and polling institute that provides strategic insights and data analysis across multiple industries, with a specialized division dedicated to healthcare and life sciences. The company conducts quantitative and qualitative studies to help pharmaceutical firms, medical device manufacturers, and healthcare institutions understand patient experiences, market dynamics, and stakeholder opinions. Their healthcare expertise covers areas such as market access, brand positioning, and public health policy evaluation. In April 2024, OpinionWay was acquired by the Les Echos-Le Parisien Group, further integrating its research capabilities into a broader media and data ecosystem.