Optima Health

Sentara Health Plans, formerly known as Optima Health, is a major health insurance and managed care provider based in Virginia and a division of the Sentara Healthcare system. The company offers a comprehensive suite of insurance products, including employer-sponsored health plans, individual and family coverage, and specialized programs for Medicare and Medicaid members. Serving hundreds of thousands of members across Virginia and North Carolina, the organization focuses on integrated care delivery, wellness initiatives, and population health management. In 2023, the company unified its Optima Health and Virginia Premier brands under the Sentara Health Plans name to streamline operations and enhance its regional brand presence.