Opus Health Care

Opus Health is a leading provider of technology-enabled patient support and loyalty programs for the pharmaceutical industry. Now operating as a division of CMI Media Group (part of WPP), the company specializes in managing co-pay assistance programs, patient adherence initiatives, and point-of-care marketing solutions. Their platform integrates with pharmacy networks to provide real-time benefit verification and financial assistance at the point of sale, helping to reduce prescription abandonment and improve patient access to specialty and branded medications. For biotech and pharma analysts, Opus Health is a critical commercialization partner that bridges the gap between drug prescription and patient fulfillment through data-driven engagement strategies.