Oral-B

Oral-B is a prominent global brand specializing in oral hygiene products, including manual and electric toothbrushes, toothpastes, and dental floss. Founded in 1950 by a periodontist, the company is recognized for pioneering the soft-tufted nylon bristle toothbrush and later the oscillating-rotating power toothbrush technology. Currently operating as a core brand under Procter & Gamble, Oral-B focuses on clinical innovation to improve gingival health and plaque removal. Its product portfolio includes the advanced iO series, which utilizes artificial intelligence and magnetic drive technology to optimize brushing technique. The brand maintains extensive collaborations with dental professionals and global dental associations to validate the efficacy of its oral care solutions. Oral-B products are a staple in the consumer healthcare sector, distributed across retail and professional dental channels worldwide.