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ORC International is a global market research and business intelligence firm with a specialized focus on the healthcare and life sciences sectors. The company provides data-driven insights, including market opportunity assessments, brand health tracking, and stakeholder engagement analysis for pharmaceutical and medical device companies. Originally established as Opinion Research Corporation in 1938 by George Gallup and Claude Robinson, it evolved into a strategic consultancy helping clients navigate complex commercial landscapes. Following its acquisition by the Engine Group in 2011, the company was eventually integrated into the Big Village brand. Despite corporate restructuring, the entity remains well-regarded for its deep expertise in healthcare commercial intelligence and patient-centric research.
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