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Origami Owl Family of Brands

Chandler, Arizona, United States

Ownership: Private
Employees: ~300
Development stage: Other

Overview

Origami Owl Family of Brands, now operating under the umbrella name Think Goodness, is a multi-brand direct sales company based in Chandler, Arizona. Founded in 2010 by Bella Weems-Lambert, the company originally specialized in customizable jewelry, specifically its signature "Living Lockets." In 2021, the company rebranded to Think Goodness to reflect its expansion into a broader lifestyle collective that includes Willing Beauty skincare, CMYK cosmetics, and Intuitiv Wellness supplements. The company utilizes a social selling business model, employing a network of independent distributors known as Purpose Partners to market its products across North America.

Industry: Food & Nutrition

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