Palta

Palta is a private digital health and wellness company, formerly known as Haxus, that builds and scales consumer-facing preventive healthcare products. The company operates a portfolio of health apps and AI-enabled coaching products including Flo for women's health, Simple for weight management and nutrition, Zing for fitness, and Lovi for skincare. Rather than functioning as a traditional drug developer, Palta acts as a health-tech platform and holding company that partners with founders and internal teams to create globally distributed mobile products. Its business is centered on preventive healthcare, behavior change, personalization, and large-scale consumer engagement rather than therapeutics or clinical-stage biopharma assets.