Pet Palette

Pet Palette (now Pet Palette Distribution) is a leading national distributor of premium pet products, specializing in high-quality supplies for the independent pet specialty retail market. The company offers a curated selection of pet goods, including toys, treats, and apparel, alongside a significant portfolio of health and wellness products such as supplements, dental care, and holistic remedies. Following its acquisition by Southeastern Pet in early 2024, Pet Palette continues to operate as a key player in the pet industry, providing specialized marketing support and efficient distribution services to help independent retailers compete and grow. The company is recognized for its focus on trend-right, innovative products that prioritize pet well-being and owner satisfaction.