Pharmaceutical Advertising Advisory Board

The Pharmaceutical Advertising Advisory Board (PAAB) is an independent, national, non-profit organization that provides pre-clearance services for healthcare product advertising in Canada. Founded in 1976, the organization ensures that promotional materials directed at healthcare professionals are accurate, balanced, and evidence-based, adhering to the PAAB Code of Advertising Acceptance. PAAB is recognized by Health Canada as the primary authority for the review of advertising for all health products, including pharmaceuticals, biologics, and medical devices. The board is composed of a multidisciplinary group of stakeholders, including representatives from industry associations, healthcare professional groups, and consumer organizations. In addition to its review services, PAAB offers educational workshops and consultation to help stakeholders navigate the complex regulatory landscape of pharmaceutical marketing.