Pharmaceutical Marketing Research Group

The Pharmaceutical Marketing Research Group (PMRG) was a premier professional association dedicated to the advancement of healthcare marketing research. Founded in 1961, the organization provided a vital forum for networking, professional development, and the establishment of best practices among market research professionals in the pharmaceutical and biotech industries. PMRG was well-known for its high-quality educational programs, including the PMRG Institute and its annual national conferences. In 2018, PMRG merged with the Pharmaceutical Business Intelligence & Research Group (PBIRG) to form a new unified organization called Intellus Worldwide. This merger combined the strengths of both legacy organizations to better serve the evolving needs of the global healthcare insights community. Today, the legacy of PMRG continues through Intellus Worldwide’s advocacy for excellence in healthcare business intelligence and data analytics.