Picwell

Picwell is a healthcare technology company that provides an advanced decision-support platform designed to help individuals select the most cost-effective health insurance plans. Utilizing predictive analytics and machine learning, the company's software analyzes consumer data to forecast future healthcare utilization and costs across various plan options. Picwell primarily serves health plans, benefit administrators, and employers, aiming to reduce financial waste and improve plan satisfaction. In 2022, the company was acquired by PlanSource, a leading cloud-based benefits engagement platform, to integrate its AI-driven recommendation engine into their benefits administration suite.