PlanetRx.com

PlanetRx.com was an internet-based healthcare and online pharmacy company that sold prescription drugs, over-the-counter medicines, personal care products, vitamins, and medical supplies directly to consumers. The company positioned itself as an online healthcare destination that combined commerce with disease-focused content and community features. After struggling financially during the dot-com era, PlanetRx shut down its retail online pharmacy operations and explored a pivot into specialty pharmacy focused on oncology, HIV, and transplant patients. That transition was not successfully completed, and the company ultimately approved a plan to liquidate its assets. PlanetRx is therefore best understood as a defunct early online pharmacy and healthcare e-commerce company rather than an operating biotech or pharma developer.