Platform Strategy

Platform Strategy is a boutique publicity and brand strategy firm that specializes in personal branding and "fame" for experts, including scientists, doctors, and entrepreneurs in the life sciences and healthcare sectors. Founded in 2002 by Maggie Jessup and Jay Jessup, the company uses its proprietary "Fame Formula" to build national brands for its clients, helping them achieve visibility in media, land book deals, and secure speaking engagements. The firm provides services such as media training, speech training, image consulting, and web technology support to package and publicize professional expertise. It is frequently referenced as a "Fame Machine" for its ability to catapult clients into the top tier of their professions through strategic publicity and brand positioning.