Poda Technologies

Poda Holdings, formerly known as Poda Lifestyle and Wellness, is a technology company that developed a proprietary heat-not-burn (HNB) delivery system designed for tobacco-free and reduced-harm applications. The company's flagship 'Beyond Burn' platform utilizes biodegradable pods to deliver heated aerosols from various substrates, including nicotine and medical cannabis, without combustion. In 2022, the company gained significant industry attention when it sold its intellectual property and core technology assets to Altria Client Services, a subsidiary of Altria Group, for approximately $100.5 million. Following the asset sale, the company transitioned its focus and changed its name to Idle Lifestyle Inc., while its original technology continues to be developed under the acquiring entity.