Point of Care Communication Council

The Point of Care Communication Council (PoC3) is a non-profit trade association dedicated to advocating for the effective use of the point-of-care (POC) channel to advance health and healthcare outcomes. The organization represents companies involved in POC media, including providers of digital and print signage, patient education materials, and physician engagement tools. PoC3 establishes ethical guidelines, verification standards, and best practices to ensure the integrity and growth of the POC industry. The council serves as a central hub for research, education, and networking for pharmaceutical marketers, agencies, and POC media companies. By fostering transparency and accountability, PoC3 helps stakeholders navigate the complexities of engaging patients and healthcare providers at the moment of care.