Potato

Potato is a digital product agency that specializes in designing and building complex, scalable web and mobile applications for global brands. While not a life sciences company itself, Potato frequently collaborates with healthcare and public health organizations, such as the NHS, to develop digital tools, patient-facing platforms, and data-driven health interventions. The company focuses on user-centric design and robust engineering to solve technical challenges in highly regulated environments. Potato operates as part of the AKQA network within WPP, leveraging its technical expertise to deliver high-impact digital solutions across various sectors.