Company intelligence / Profile preview

PowerBar

Emeryville, California, USA

Ownership: Private
Development stage: Other

Overview

PowerBar is a pioneer in the sports nutrition industry, best known for creating the first modern energy bar designed for endurance athletes. Founded in 1986 by Brian and Jennifer Maxwell, the company focused on providing high-carbohydrate, low-fat fuel for long-distance runners and cyclists. Over the decades, the brand expanded its portfolio to include protein bars, energy gels, and electrolyte drinks tailored for various athletic needs. PowerBar was acquired by Nestlé in 2000 and subsequently sold to Post Holdings in 2014. It currently operates as part of Post Holdings' Active Nutrition segment, maintaining its focus on performance-driven nutrition for the global sports community.

Industry: Food & Nutrition

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