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PrescribeIT Rx is a pharmacy services provider and a subsidiary of Humana Inc., primarily operating in Florida. Acquired by Humana in 2005 as part of the CarePlus Health Plans acquisition, the company provides retail and mail-order pharmacy services to Medicare Advantage and Medicaid members. PrescribeIT Rx is known for its clinical pharmacy programs, including medication therapy management and accessible labeling for visually impaired patients. In 2022, Humana announced that PrescribeIT Rx would be rebranded as CenterWell Pharmacy as part of a unified health services brand. The company focuses on improving health outcomes through enhanced medication adherence and integrated care coordination.
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