Primal Nutrition

Primal Nutrition is a health and wellness company founded by Mark Sisson, a leading figure in the ancestral health movement. The company specializes in the development and marketing of nutritional supplements, health education resources, and food products based on the "Primal Blueprint" philosophy, which emphasizes evolutionary science-based nutrition. Its most prominent brand, Primal Kitchen, gained significant market traction for its paleo-friendly condiments and snacks made with high-quality fats like avocado oil. In 2018, the Primal Kitchen brand was acquired by The Kraft Heinz Company for approximately $200 million, while Primal Nutrition continues to operate in the broader consumer health and supplement space.