Private Label Brands

Private Label Brands (PLB) is a leading South African healthcare company specializing in the development, marketing, and distribution of over-the-counter (OTC) pharmaceuticals and nutraceutical products. The company is well-known for its portfolio of market-leading brands, including Nativa, Lifegain, Linctagon, and Turbovite, which target various health segments such as immune support, energy, and general wellness. Acquired by Ascendis Health in 2013, PLB serves as a core component of the group's consumer health division, leveraging a robust supply chain and extensive retail partnerships across Southern Africa. The company focuses on providing high-quality, affordable alternatives to national brands, maintaining a significant presence in both the formal retail and independent pharmacy sectors.