Proclivity Systems

Proclivity Systems is a private healthcare advertising and predictive analytics company focused on the pharmaceutical and healthcare markets. Its core product, LayerRx, is a secure marketplace for healthcare data and digital advertising that connects pharmaceutical brands, publishers, healthcare professionals, and patient audiences. The company appears to operate at the commercial stage rather than as a therapeutic drug developer, with its value proposition centered on compliant data activation, programmatic media, and revenue optimization. Proclivity Systems is based in New York and has been described by multiple business databases as active, though some sources label the related brand Proclivity Media as closed, suggesting possible brand-level or entity-level ambiguity. Overall, it should be viewed as a health-focused software and marketplace business rather than a biotech, pharma, or clinical-stage therapeutics company.