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Publicis eHealth
Somerset, NJ, USA
- Ownership
- Private
- Development stage
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01
Overview
Publicis eHealth Solutions was a specialized digital health and communications division of Publicis Groupe, operating within the Publicis Healthcare Communications Group (PHCG). The company focused on providing technology-based solutions for the biopharmaceutical industry, specifically in Key Opinion Leader (KOL) management systems and digital content delivery tools. In 2010, it merged with Healthware SpA to form Publicis Healthware International, which later became part of Razorfish Health. The entity was a pioneer in the digital transformation of pharmaceutical marketing and sales support, offering platforms that enhanced engagement between life science companies and healthcare professionals.
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