Publicis LifeBrands Medicus

Publicis LifeBrands Medicus was a New York-based healthcare advertising and communications agency focused on marketing prescription, over-the-counter, and wellness brands to both healthcare professionals and consumers. The agency operated within the Publicis Health network and provided brand strategy, creative development, and healthcare marketing services rather than developing therapeutics. In October 2017, Publicis Health integrated Publicis LifeBrands Medicus into Saatchi & Saatchi Wellness, with the combined organization operating under the Saatchi & Saatchi Wellness brand. As a result, Publicis LifeBrands Medicus appears to be an inactive standalone operating brand rather than an independent biotech or pharmaceutical company.