PureWellness

PureWellness was a healthcare technology company specializing in population health management and wellness program solutions for employers, health plans, and health systems. The company’s core offering was an integrated software-as-a-service (SaaS) platform that facilitated health risk assessments, biometric screening data management, and health coaching. By leveraging advanced analytics and incentive management tools, PureWellness helped organizations identify chronic disease risks and drive member engagement to improve health outcomes and reduce medical expenditures. Founded in 1997, the company became a significant provider of population health tools before being acquired by Virgin Pulse in 2013. The acquisition enabled the integration of PureWellness's robust clinical tracking and risk assessment capabilities into the broader Virgin Pulse employee engagement ecosystem, which now operates as Personify Health.