Purity-IQ

Purity-IQ is a Canadian biotechnology and analytical testing company focused on product authenticity, purity, and consistency verification for food, beverage, natural health product, dietary supplement, probiotic, botanical, cannabis, and related supply chains. Founded in 2019 and based in Guelph, Ontario, the company operates an ISO/IEC 17025 accredited laboratory and uses genomic and metabolomic methods such as qPCR and NMR to detect adulteration, confirm identity, and support brand claims. In addition to fee-for-service testing and custom research, Purity-IQ offers certification programs, including its Certified Authentic program and earlier Cannabis Authenticity and Purity Standard initiatives. The business is best understood as a commercial quality-assurance and product-authentication platform rather than a therapeutics developer, with services aimed at ingredient suppliers, manufacturers, and brand owners globally.