R.W. Knudsen Family

R.W. Knudsen Family is a pioneer in the natural and organic beverage industry, specializing in high-quality fruit juices and functional drinks since 1961. The company offers an extensive portfolio of non-GMO, unsweetened, and organic products, including single-fruit juices, sparkling blends, and concentrated shots. Their products are widely recognized in the health and wellness sector for providing dietary support and clean-label alternatives to traditional beverages. Headquartered in Chico, California, the brand maintains a strong commitment to environmental sustainability and simple ingredient profiles. In 2022, the company was acquired by Nexus Capital Management from The J.M. Smucker Co., positioning it as a key asset in a dedicated natural foods portfolio. The brand continues to lead in the premium juice category, serving health-conscious consumers across North America.