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Rally Health is a digital health company that develops a consumer-centric platform designed to help individuals manage their health and healthcare benefits. The company's suite of products, including Rally Engage and Rally Connect, utilizes gamification, social networking, and personalized data to encourage healthy behaviors and simplify the process of finding and pricing medical care. Originally founded as Audax Health Solutions, the company was acquired by Optum, a division of UnitedHealth Group, to serve as the digital backbone for its population health management initiatives. Rally Health's solutions are widely deployed through employer-sponsored insurance plans and health systems to improve patient engagement and reduce healthcare costs.
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