Rapp Collins

Rapp Collins refers to the historical name of Rapp, a global precision marketing and advertising agency now branded as Rapp. The business focuses on data-driven marketing, customer relationship management, analytics, creative services, and digital experience delivery rather than drug development or healthcare products. Historically, the organization also operated healthcare-focused marketing units serving pharmaceutical clients, but the overall company is not a biotech, pharma, or healthcare operating company. Today it is part of Omnicom and operates as a commercial marketing services business with offices across multiple countries.