RealityMine

RealityMine is a technology company specializing in passive behavioral data collection and market research analytics. Headquartered in Manchester, the company provides a platform that captures high-frequency, permission-based digital behavior across mobile and desktop devices. Its core technology, RealityMine Connect, enables researchers to understand media consumption, app usage, and online shopping journeys in real-time. Within the healthcare industry, RealityMine's data is frequently used to map the 'digital patient journey,' helping pharmaceutical firms understand how patients interact with health information online. The company's insights support brand strategy, competitive analysis, and the development of digital engagement models for patients and healthcare professionals.