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RedBrick Health was a health engagement and behavior change technology company that provided a digital platform for employee wellness and population health management. The company utilized behavioral economics and social competition to drive engagement in healthy habits, such as physical activity, nutrition, and stress management. Its core offerings included digital coaching, health assessments, and biometric screening integration, delivered through a highly personalized user interface. In 2018, RedBrick Health was acquired by Virgin Pulse to bolster its capabilities in health coaching and clinical engagement. The combined entity eventually became part of Personify Health following subsequent mergers.
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