Regan Campbell Ward

Regan Campbell Ward (RCW) was a prominent healthcare advertising and communications agency based in New York that specialized in the pharmaceutical and biotechnology sectors. Founded in 1996, the agency provided a comprehensive suite of services including brand strategy, creative development, and multi-channel marketing for both professional and consumer audiences. RCW became a core component of the McCann Health network following its acquisition by the Interpublic Group (IPG) in 2002. The agency was widely recognized for its expertise in high-profile drug launches and its ability to translate complex clinical data into compelling brand narratives. In 2021, as part of a strategic consolidation by IPG, the agency's operations were integrated into the newly formed IPG Health organization.