rhipe

rhipe is a leading cloud channel company and software distributor based in Australia, specializing in subscription-based cloud licenses and services across the Asia-Pacific region. Founded in 2003 as NewLease, the company provides licensing, business development, and knowledge services to help IT resellers and service providers transition to cloud-centric business models. Its core offering is the PRISM platform, which automates the provisioning, billing, and management of cloud subscriptions for major vendors such as Microsoft, VMware, and Citrix. In 2021, rhipe was acquired by the Norwegian IT advisory firm Crayon for approximately AUD 408 million, subsequently becoming a key part of Crayon's global expansion strategy.