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Richard Day Research (RDR) is a specialized market research consultancy that provides strategic insights to the pharmaceutical, biotechnology, and medical device industries. Founded in 1994 and headquartered in Evanston, Illinois, the firm focuses on custom primary research, including qualitative and quantitative studies designed to support product commercialization and brand strategy. RDR is recognized for its deep expertise in navigating complex therapeutic categories and translating physician and patient feedback into actionable business intelligence. In 2012, the company was acquired by Market Strategies International, which later merged with Morpace to form the global human-centric insights firm Escalent.
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